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Pier of d’Nort Customers Are Always Talking About Us…and We LOVE It!

At Pier of d’Nort, we firmly believe that if our customers aren’t talking about us, we’re doing something wrong. We can say without a doubt that our customers are the best advertisers we have! They can’t wait to brag to everyone what a great product they just bought. They tell others about the top-notch customer service they received, and how much time we spent listening to their concerns and issues.

Now that winter is on the downswing, we know our customers are dreaming about putting their Pier of d’Nort dock in. They can’t wait actually! Dock owners who aren’t our customers are thinking about putting theirs in too, but it’s more of a growing dread. They aren’t thinking about a dock that goes in so easy that they’re quickly enjoying the water, their boat or the beautiful sunrise and sunset over the sound of lapping water. No, they’re beginning to stress over the same issues that haunt them each and every year. “WHO’S going to come help me put that pier in this year?” “Do I really WANT to put that big, old heavy pier in one more time?” And those thoughts often lead to this: “Is THIS the year for a new, EASIER, nicer, lighter pier?”

These are real issues that bring people to our website or into our showroom in St Germain – the only showroom, manufacturer and sales office in the world for Pier of d’Nort docks. When folks contact us, we can sense their concerns and complaints. Our sales staff at Pier of d’Nort aren’t counselors, but we should be because we are darn good listeners. We know people need to share what brought them to us…. and we really do understand.

We know too, that people who already bought a pier from us are often the reason new people call or come in. It’s all because our customers LOVE to talk. They’re even a bit show-offy, which is perfect for us! After all, who doesn’t enjoy an audience? Who doesn’t enjoy helping a neighbor with a great recommendation? And who doesn’t enjoy the great neighbor relations that result – like a cold one on a sunny afternoon just before grilling dinner?

Yep, we know we have the best customers, and we love it when they talk about us! Check out our pier on our website, Facebook or YouTube. We’d love to give you something to talk about too!

Here we grow. . . AGAIN!

A few years back, Pier of d’Nort in St. Germain, added its first and much needed storage building alongside our manufacturing plant on Hwy 70 E. And now . . . here we grow again! Sales have literally gone through the roof, forcing us to need a NEW one . . . and we’re putting it on the OTHER side of the manufacturing plant! We really couldn’t be happier! This addition gives us the capability of making aluminum sections in advance, allowing for quicker sales fulfillment when pier orders start rolling in fast and furious come spring.

We can assuredly say that our growth is due to a simple trifecta effect – A GREAT product, GREAT customers, and GREAT customer service. Based on our customer feedback, our pier is the bomb! It’s everything it’s advertised to be! “As easy as it gets” isn’t just a saying, it’s also a fact – and we very much mean it! Our quality materials and workmanship on each patented component can’t be imitated! And our sales staff will take as much time as needed until each customer is comfortable that the pier they’re ordering is what they want and need. Yep, our product, customers, and staff made us the growing Northwoods Company that we are, and rest assured, we’re here to stay. More and more folks are making the drive up to St. Germain just to see our world headquarters, along with Pierre, our BFG (Big Friendly Giant) out front.

This kind of local spotlight has inspired us to make improvements on the inside too. In the next few months, we’re expanding our office space and spiffing up the showroom with what we think will be a ‘one of a kind’ sales space. Our floor will be transformed into a faux lake, replete with fish and foliage. We’ll have our pier and many of its components set up inside, and our NEWEST component ready to unveil.

The ‘Tip-a-Canoe and Kayak Too’ lift will be attached to the pier, complete with canoe! Truly a one of a kind lift, you can paddle your canoe or kayak right into its arms, crank it up out of the water, and secure it upside down just off the dock. It’s pretty darn cool! Our showroom lake scene might even help alleviate the winter doldrums, so we invite you to stop by and experience it once complete!

Our growth also means we’re in need of more production workers to help us fill our new storage building. If you’re handy with tools and want to be a part of our growing business, we’re looking for workers with a great work ethic and the skills needed to help us grow even more. Stop in and fill out an application. We’re located at 6035Hwy 70 E, St Germain. Office hours are M-F, 9 a.m. – 4 p.m.

What makes a sale a ‘GREAT Sale?’

At Pier of d’Nort, we think we have the makings for more than just a Fall sale. We think we have all that’s needed to have a GREAT sale! It’s not because we offer the biggest discounts on our pier. It’s not because we need to have a sale, because we’re selling piers like hotcakes without one. It’s not even because we need to get rid of end of season inventory, because we make piers to order.

So why, you may be asking at this point, makes our Fall Sale a GREAT sale? Well, we’re glad you asked. We have our annual sale to THANK our great customers who want to add more components. We have it because we have a LOT of folks who call us or stop by to see our pier. They’re always impressed when they see it, and they almost always get a quote. But it’s either not the right time or they just aren’t sure…yet. And that’s where our Fall Sale comes in. It provides just enough ‘umph’ to get them from uncertain to certain about making a purchase. And in the end, it’s really a great sale because we’re just that nice. We know that when you’re taking out that rickety, heavy, and oh so laborious old pier of yours this coming Fall, you will be thinking “What can I do to make it easier NEXT year?” We get a lot of calls about that time and we want to be of service. So, we really don’t need to have a sale, but we just do.

This year, we’ve changed our sale so that you have a choice on how much YOU want to save. If you order and have your pier delivered or you pick it up BEFORE December 15th, we’ll discount your entire pier order by 12%. If you order this year, but don’t want to take delivery or pick it up until 2018, we’ll still discount your entire pier order but by 7%, and you’ll only have to put 50% down til spring too. It’s enough savings to make it very worth your while to purchase your pier this fall.

So as you’re driving around this fall, and you’re seeing big ‘ole dock pieces set on the side of the road with a sign that says “FREE – if you take it away yourself,” let that be a reminder to you that our sale goes through December 15th. Just give us a call at 715-477-3232, or stop on in at 6035 Hwy E in St. Germain, M-F, 9 a.m. – 4 p.m. See up close and personal how our innovative and patented pier really can be installed and removed by one person! You’ll thank us next spring when you’re actually having fun putting our pier in!

More Than What We DO – It’s Who We ARE

Locally invented. Locally made. Locally owned. Proudly American! That’s part of what Pier of d’Nort — its products, its ownership, and its employees — is all about. But it goes deeper than that. It starts with a feeling of pride and loyalty for a ‘best-of-the-best’ product, and a hope that such a product will contribute to the local economy through sales to like-minded, discerning lakefront owners. So, when Pier of d’Nort owner, Carl Surges, brought his company to northern WI where HE lives, he committed his business into the hands of a local sales staff and production crew from these very Northwoods. Some are full time, but most are seasonal or semi-retired people who work using other skills once the pier demand gets buried under snow.

Pier of d’Nort’s 19 employees love the Northwoods. When not working, they make up some of the area’s weekend fishermen, hunters, snowmobilers, skiers, kayakers and hooligans. They hail from Minocqua to Eagle River, Lake Tomahawk to Phelps. We ARE a quirky, diverse bunch, and when you see our ads, you can’t help but wonder what it would be like working at a place like Pier of d’Nort. Truth be told, it’s a lot of fun! And the fun, along with the pride we have making this unique, patented pier, goes off the scale! We’re proud to know that we help nourish our local economy with our sales and workforce.

Located on Hwy 70 East in St. Germain, our buildings often surprise those who step inside our doors. We don’t look or feel like an International Headquarters. We don’t employ the suave sales force you might expect to see selling such a finely engineered pier, eh? And with a product that sells itself, we don’t need a fancy-shmantzy showroom. Our landmark is unique too. It’s our own BFG – Big Friendly Giant – and “Pierre” greets all those entering and exiting St. Germain with his BIG grinning face! He’s a selfie-holic, and curious passersby line up for “Pierre group shots” nine months out of the year.

Pier of d’Nort is a finely tuned group of local people pumping piers out as fast as the orders come in, each made individually for the customer. Our materials are the best we can get, many from Wisconsin companies located in Schofield, Lake Mills, Eagle River, Osceola, and even Iron River, MI! Heck, even Pierre the Giant was made locally – like right in our own shop — by Carl and crew, so we truly consider him a part of our gang.

Stop on by to see our product, get a quote, or take a selfie with Pierre. We’re here Monday through Friday, 9 a.m. – 4 p.m. and other times by appointment. We’d love to meet you. You’ll leave thinking we’re the darndest thing you’ve seen all day.

Got Muck??

No, it’s not a typo! We meant ‘muck!’ If you live on water, and if you have muck, you know what we’re talking about. It’s sounds disgusting and by definition – it is.

Webster’s dictionary defines muck as: soft moist farmyard manure; slimy dirt or filth… and disgusting! Synonyms such as crud, grime and gunk make it even more clear – it’s just not something to be desired. And if you own a pier, muck is an issue without many solutions. Until now!


After many requests for a solution from pier owners with mucky bottoms, Pier of d’ Nort’s owner and designer, Carl Surges, took on the task of finding a solution. What he came up with is quite ingenious, and simple too! He called the solution GIANT footpads, and our mascot out front, Pierre the Giant, may have given Carl the inspiration needed for this issue.


Measuring 2’ X 3’, these giant pads are attached to the pier’s footpads as you install the pier. Once the section is installed, the giant pad’s attachment mechanisms are removed so that the pier section can be raised and lowered without the pads in order to fine tune the leg levels. Then in the fall, the section is removed from the water first, and the giant pads are removed separately by pulling them out with rope that was attached to the pier legs.


Along with giant footpads, every part that’s manufactured at Pier of d’Nort is patented or patent-pending. Not only that, they can only be purchased at the one and only manufacturing plant in St. Germain, Wisconsin. That doesn’t stop us from selling piers all over the USA and internationally– from Alaska to Greece!


Our pier is designed so that one person really can install and remove it – because sometimes, well often, you can’t wait for or find thers to help you! We use high quality materials, and each pier is made to order right in our St Germain location.


Stop by to have a picture taken with Pierre the Giant out front, and then come inside to see this amazing pier for yourself. We’re located at 6035 Hwy 70 E, and open Monday – Friday from 9 a.m. – 4 p.m. Or, give us a call at 715-477-3232. You can also check us out on Facebook and on our website,, where we post many videos to show you that our byline is not just a one liner – It is ‘As Easy As It Gets!’

NEW! Tip-A-Canoe…and Kayak Too

Your Town: Hollywood Sculptor Calls the Northwoods Home

From WSAW news:
Carl Surges could be called the da Vinci of the Northwoods. He is a sculptor, artist, entrepreneur, and inventor. While he has lived all over the country and worked on all sorts of projects, his love of sculpting started right here in Wisconsin.

“My mother gave us kids clay when we were 3 years old, and we played with clay pretty much every rainy day.” Surges say.

As the years went on, Carl realized his talent for sculpting. That is what prompted him to send samples of his work to LA. Before he knew it, he had found a production company that liked what they saw.

Carl began doing work on stop motion animation as well as sculpting designs for major theme parks. His work has been featured at places like Universal Studios and Knott’s Berry Farm.

After years of sculpting for theme parks, Carl decided that he wanted to branch out. That is when Hollywood came calling. Many of his creations have been featured in some major motion pictures.

“I have done work on the movie, The Thing, which was mostly sculptural work and some of the creatures later on in the film. I also did work on the movie Beetlejuice.” Surges says.

In addition to work on everything from Star Trek to The Twilight Zone movie, Carl has also created toys, something that has worked to his advantage since he decided to move to Eagle River after years in California.

Today, Carl is largely retired from sculpting, now choosing to focus on running his business Pier of d’ Nort in St. Germain.

View the story on WSAW





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6035 Hwy 70 East
PO Box 186
St Germain, WI 54558


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Pier of d'Nort BBB Business Review A+ Docks and Piers
Pier of d'Nort
6035 Highway 70 East
PO Box 186
St. Germain, WI 54558
Phone or Fax: 715-477-3232
© 2013 Pier of d'Nort Corp.
US Patent # 7,241,078
Designed by Carl Surges